My Name Chuong – I''m the CMO of VNPGroup ( Vatgia.com, Baokim.vn, Nhanh.vn .v.v )
I have 9 years of solid experience with Marketing, with proven propensity for analytics and administration. Before joining VNPGroup, I am marketing manager at Arrowhitech, taking charge of building and operating Marketing automation system for an E-commerce business. During 4 years from 2007 to 2011, I have been consulting and conducting on Marketing activities for more than 2000 companies in North America, Europe, India, Israel …etc

My major focus at VNPGroup is to re-construct and re-build a Marketing team, with clear goals to:
– Re-position brand Vatgia.com from an ads listing system to an E-commerce marketplace.
– Build system for marketing administration and performance measurement.
– Optimize the marketing system with the aim of cutting-off the cost, maximizing the revenue.
– Plan a five-year roadmap for product development at Vatgia.com, keeping up with market's evolving needs.
The result:
– Expand the marketing team from 5 members to more than 30 members.
– Successfully set up the marketing automation system, help automatize all the measurement and analytics activities.
– Boost up revenue by 25%, reduce efficiency ratio (cost/revenue) from 80% in 2015 to 5,2% in 2016.
– Launch new products (CPA, CPO)